2.+Copyright+and+Multimedia

** COMPONENTS OF MULTIMEDIA ** // (Mind map created by me, Microsoft Word 2007)//

 IMPORTANCE OF COPYRIGHT  **  It is especially important that such media is covered by copyright because technology is developing and the use of digital media by consumers is increasing. Components of multimedia can also be easily copied without much deduction in quality and it is harder to get caught when media is available online (Gartner, 2005). Copyright allows creators to control their works and decide who can use them (Australian Federation Against Copyright Theft; MCEETYA, n.d.).  Copyright is also especially important because it allows owners to earn compensation from their works. People who make a living out of creating works such as film makers and television programs would not receive their rightful earnings (Australian Federation Against Copyright Theft; MCEETYA, n.d.). If media was not protected, anybody could use an author's work for free without being sued for infringement, and the value of media would diminish. If copyright didn't exist, people wouldn't have financial incentive to create their works, and this limits new innovations (Millersville University, 2010). Copyright also gives authors the right to be attributed, that is credited for their work (Australian Copyright Council, 1994).
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